World biz and more as seen from India

Monday, August 08, 2005

Whats being promoted?

This post follows a GAP commercial that just aired on TV. GAP (A clothing retailer) is offering its customer a free iTunes song download for just trying its jeans on !!!

What I fail to understand is that I see this to be more of an advertisement for Apple's iTunes rather than GAP. Apple stands to gain much more than GAP because the accounts that people will create has a more lock-in compared to a GAP customer who just has to walk-in and walk out . GAP isnt going to get any information on the customer. Unless, Apple decides to share it with them but then will Apple's privacy allow them to do that?